7 Techniques to Maximize Your #GivingTuesday Campaign

Does your parish participate in #GivingTuesday? If not, you’re missing a HUGE opportunity to reach more people locally and globally. The goal of #GivingTuesday (aka National Day of Giving) is to create a wave of generosity that touches people across the world. Since its inception in 2012, it’s been an enormous success for faith-based organizations.

Last year, over 14.2 billion social media impressions were made on #GivingTuesday. The average online gift was $105, and over $400 million was raised. This year, experts predict a record-breaking 26% increase in giving compared to 2018—surpassing $500 million in gifts.

Whether you’re new to the generosity movement, or you want to break your donation record from last year, here are 7 techniques to maximize your campaign.

1. Utilize text giving

Offering the option to donate via smartphone, tablet, or computer is a great way to increase online giving. But, don’t ignore text giving! Roughly 99% of text messages are read and responded to within 5 minutes of being received. With text giving, people can give in two simple steps, and it only takes seconds.

2. Get active on social media and your website

#GivingTuesday is powered by social media and happens beyond the brick and mortar walls of your parish. Being active on social media and directing people to the giving page on your parish’s website is key to kicking off the season of generosity.

3. Share engaging stories that emphasize how giving matters

Even if there are only a few days left before #GivingTuesday, engage parishioners by providing fresh content and stories. Make sure the stories have a clear purpose, are personal to your parish, and that they’re engaging. People often give more when they understand the cause and feel an emotional connection with it.

4. Focus on one cause

Focus on one purpose that’s important to your community. If you can, make it unique from other funds you run throughout the year. One way to choose a cause that people want to get involved in (and raise awareness that your parish is participating in #GivingTuesday) is to ask your community what’s most important to them. Then, you can create a special donation form for your #GivingTuesday fund.

If you’re looking for ideas, these are the top 5 issues discussed and donated to last year:

  • Public and societal benefits
  • Human services
  • Education
  • Health
  • Environment and animals

5. Look at past year results

Past year results provide the necessary information to set new goals for this year, and they give you a better idea of which techniques work (and which don’t). Not only can this help you with your #GivingTuesday campaign, but it can help with ALL giving campaigns that you promote online in the future.

6. Don’t forget to use hashtags

Even if you aren’t big into using hashtags, this is one time you shouldn’t skip it. Use #GivingTuesday in all your posts to ensure that your parish pops up when people search for that hashtag. This is one more way you can reach potential givers that may not have known about your parish or the message behind it. For a special touch, create hashtags that are specific to your mission.

7. Give everyone a big thank you!

Year-end can get hectic, so have a plan to send out thank you messages to those who donated quickly. Also, thank volunteers and staff members that helped organize the #GivingTuesday campaign. People will notice that you appreciate their contribution when you express heartfelt gratitude. And they’ll continue to remember that well into the future. Additionally, a follow-up thank you is one more opportunity to reach out and highlight the most meaningful aspects of your ministry.

Learn more about how ParishSOFT Giving can help you have a successful #GivingTuesday by contacting us at 866-930-4774 x6 or by filling out our online form.

Related Articles

7 Techniques to Maximize Your #GivingTuesday Campaign

Why Online Giving is the Must-Have Tool for Today’s Parishes

You may be wondering why so many parishes today seem to be using online giving as their main tool for accepting donations. It’s simple really – the easier it is for people to give the more likely, and more frequently, they will give. Advancements in technology have changed the way people do commerce. This is even […]

7 Techniques to Maximize Your #GivingTuesday Campaign

How to Increase Year-End Giving with Your Annual Report

As the year approaches its final months, more people are considering donating than before. Nearly 1/3 of annual giving occurs in December, with 13% of giving happening in the last three days of the year.   This could be for multiple reasons. People are usually feeling more generous during the holidays. Many parishes and nonprofits are serving the community and […]

7 Techniques to Maximize Your #GivingTuesday Campaign

Following the Three E’s of Giving for an Impactful Year

Maintaining the giving momentum your parish may have gained around Christmas can be challenging. As people start to lose that feeling of generosity and return to their everyday lives, they become less focused on giving and being involved in your mission. Though this break in giving is normal, your parish still has goals to accomplish […]